Research & Approach
When I joined the project, existing wireframes were misaligned with the studio’s needs and timeline. I led a strategic overhaul, researching competitor booking systems, prioritizing mobile-first design, and gathering user feedback on booking challenges. Collaborating closely with Sound Studios, I refined their digital strategy with a focus on price transparency and clear service descriptions.
To align with the studio’s sleek, modern aesthetic, I selected Gotham for headings and Montserrat for body text, ensuring readability and style. A high-contrast color palette with dark, sophisticated tones reinforced brand identity.
Challenges Addressed
Inefficient manual booking and customer inquiries
Lack of automation for client interactions
Inconsistent online branding
Direction needed for UX copy, CTAs, and best practices.
Solutions & Deliverables
✅ Website Development: Designed and built a seamless booking platform
✅ Brand Identity: Established a cohesive, modern online presence
✅ Automation: Integrated a booking system and FAQ to reduce workload
✅ Chatbot Integration: Enabled automated customer support
Impact
The new website streamlined operations, increased bookings, and minimized manual work, allowing the business to scale effortlessly. The refreshed branding reinforced Sound Studios’ sleek identity, while automation freed up valuable time for the team.
