Client: Zyris
Role: UX Designer, Marketing Researcher
2021-2022
Overview
Technology is Transforming the World of Art, Culture, Nature
Problems:
Consumers face cultural elitism that inhibits access to arts, culture, nature institutions, have no single place to find live virtual events that are focused on arts, culture, nature despite growing demand.
And they are being failed by social media thanks to dubious content from unreliable sources, leading to hostility and divisiveness.
Cultural institutions are shutting their doors, selling off collections and reducing staff as funding, attendance and revenue continue to decline. Museums and cultural institutions are struggling to achieve traction and impact in the digital world. In addition they have millions of idle assets waiting to be digitized, shared, and monetized. And finally, they are struggling to expand non-essential programming, community outreach and DEI efforts.
Solution:
The First Social Platform Connecting People to a Content Marketplace of Interactive Experiences from the World’s Cultural Institutions.
In a newly redefined world, cultural institutions are ready to digitally engage. Google search data shows a growing trend of people seeking experiences, both IRL and virtual. The metaverse was seemingly primed for immersive arts, culture, nature experiences. So let’s create a global platform that boosts brand recognition, cultural impact, IRL visitation and membership.
